SCENOGRAPHY
ANALYSIS AND STRATEGIC DEFINITION PHASE
Focused on a deep understanding of the brand’s identity, values, and commercial objectives. Through a strategic analysis of target audiences, cultural trends, and user expectations, a diagnostic process is carried out to identify relevant scenographic levers. These insights inform the creation of a spatial universe aligned with the brand's identity and project requirements.
Associated deliverables:
Brand positioning and identity analysis reports.
Illustrated strategic diagnostics.
Maps of client expectations and market trends.
Scenographic hypotheses.
Conceptual guidelines for brand universe creation.
PLANNING AND RESOURCE MOBILIZATION
Dedicated to budget evaluation and defining the resources required to execute scenographic projects. This includes developing detailed budget forecasts, identifying specialized partners and suppliers, and designing logistical strategies. Stakeholder consultations ensure feasibility and align expectations with budgetary and technical constraints.
Associated deliverables:
Detailed budget forecasts.
Resource mobilization strategies.
Supplier consultation dossiers.
Stakeholder consultation reports.
Logistical and organizational planning.
SCENOGRAPHIC DESIGN AND PREPARATION
The brand’s universe is materialized within a built environment. Based on findings in the analysis phase, scenographic concepts are developed and translated into spatial solutions: sketches, layout plans, mood boards, and lighting studies. Models and 3D visualizations ensure a clear exchange with the client. Technical documentation specifies materials, interactive systems, and visual elements that embody the brand’s identity.
Associated deliverables:
Mood boards and conceptual models.
Layout plans, sketches, and 3D visualizations.
Scenographic specification documents.
Technical dossiers (materials, lighting, digital systems).
Prototypes and tests for interactive installations.
IMPLEMENTATION AND EXECUTION OF SCENOGRAPHY
Implementation focuses on coordinating contractors and managing the scenographic execution. This phase includes the production and installation of scenic elements, interactive systems, and visual supports. Meticulous oversight ensures compliance with validated plans and the brand’s objectives. Finally, detailed reporting documents the project and enables future refinements.
Associated deliverables:
Installation dossiers (procedures and best practices).
Site progress reports and service provider coordination.
Dossiers of executed elements (decor, furniture, devices).
Compliance reports and documented final deliverables.
Post-project evaluation reports.